Real Estate Tales
By Ed. Filed in Business, Home and Garden, Life, Money |
My friend Pam picked the worst time to get into real estate as a career move. Just as she got her real estate license, the economy turned bad and the housing market has been crumbling. The best way to learn about real estate is to get involved in the actual deals and get out on the street to learn the available inventory. It is hard to learn when there aren’t many deals happening and even harder to pay your bills when there aren’t any houses being sold.
I’ve been working with her to let her know that she can hang in there and that things will get better. In the meantime, she can enhance the services that she offers and build a network of other related professionals.
If she offers extra things like help figuring out what the closing cost items are and how much will closing cost, having a list of home warranty companies that can be used, and providing a home inspection checklist on her web site are all extra goodies that will impress her clients and bring her referrals in the future.
She has a nice web site and is starting to use emails in a direct marketing campaign. I got an email from her yesterday explaining the new government rebate program that was renewed and the changes that were made to make this program better and available to even more potential homebuyers. All of these things can help now and also help build her brand.