Current and Clean Lists
By Ed. Filed in Business, Computers & Internet, Life, Technology |
Several years ago I took a sales position with a database marketing group. The job only lasted about a year, as the boss was impossible to work for, but I learned a lot about marketing and sales. I have to give credit to the people at that company for teaching me some important lessons. (By the way, the company is now defunct because the impossible boss went to jail for tax evasion and drugs – but that’s a different story.) The people who worked for him were hand picked and were the tops in their fields. Their expertise is what took the company to its high level of success.
One of the important things I learned while there was that the main thing you need to know about using database marketing for a sales campaign is the single biggest influence on the success of your campaign will be the quality of your leads. There are lots of companies that sell sales leads, but the lists have to be targeted to the right audience, with data as current as possible (within 3-6 months of verified acuracy) and very, very clean.