Instant Coffee to Go
By Ed. Filed in Business, Food, Life |
This afternoon I came across an ad for a huge surprise product to me. Instant coffee. The surprise was not that coffee can be made dropping little freeze dried granules into a cup of hot water. The surprise was that this instant coffee is made by . . .
Yes. Starbucks. Can you believe that? After years of of $4 a cup special roasted, fresh ground, special brewed and made to order in three different size designations that no one has ever heard of before, we are being treated to instant coffee from the World’s Coffee Giant.
Evidently, other civilized people all around the world don’t look down on instant coffee like we Americans do. And, in the global economy, instant coffee makes up 40 percent of the world’s coffee market. So maybe going after the international instant coffee market is the survival strategy that Starbucks needs to survive the American recession.